Jeffrey Gitomer is a professional speaker, sales management expert, and widely- known best-selling author. The Little Red Book of Selling . LITTLE RED BOOK OF SELLING. Principle of Sales Greatness. Jeffrey Gitomer. Bard Press, , pp., ISBN Jeffrey Gitomer is one of the speakers at The Art of Sales, and a “sales the name of his best-selling book, “The Little Red Book of Selling.

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Have the right associations. Good questions engage customers. Comedy can be tricky, but making people laugh is the quickest way to create an atmosphere of trust and goodwill. Did you like this article? Jul 03, Kevin rated it it was amazing. Is bok feature helpful? However, the language can be somewhat unprofessional at times. This principle makes sense, yet it is something that I have yet to thoroughly think through and implement in my sales process.

I have a feeling it will be an indespensible reference tool for booj. Keep your eyes on the prize. The author is obviously enthusiastic, if not manic, about sales, ljttle though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Jan 26, Shannon Kempenich rated it it was amazing Recommends it for: Engage me and you can make me convince myself: The content is pure Jeffrey — fun, pragmatic, real world — and can be immediately implemented.

I hope I can get more than a buck for this whe I was so embarrassed at how hokey this book was that I almost didn’t include it in my goodreads reviews. I’ve already used several of the suggestions for personal networking and when helping a friend get their business off the ground.


Little Red Book of Selling: 12.5 Principles of Sales Greatness

Give free talks at Kiwanis or Rotary littke give a guide for free in exchange for a business card. Hardcover lirtle, pages. E-mail required, but will not be displayed. Testimonial The info is very helpful and productive You should memorize those and then delve into the chapters that detail each one of them.

So what’s in it, and why is it so good? Those of us who can’t or won’t figure out how will lag behind.

The Little Red Book of Selling by Jeffrey Gitomer (Top 10 Quotes)

Well, part of that is getting back on that horse every time you fall off. You can subscribe at www. Overall, I found the eslling interesting with useful elements I can use in “selling” my ideas. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople e.

3 Sales Lessons from The Little Red Book of Selling

Gitomer writes an easy to understand manual on sales and what you need to do to be the best. From the red cloth cover to the small trim size to the amusing bu Editorial Reviews From Publishers Weekly If salespeople are worried about how to sell, Gitomer The Sales Bible believes they are rred out on the more important aspect of sales: Bard Press,pp. I was meeting with a potential customer about a new website and I asked him about his budget. I trust my sales rep.

The essence of social proof is that other people believe in your products and services. When a salesperson is trying to pressure or push me into buying something, then I feel like he or she is trying to trick me. Kick Your Own Ass. Would you like to tell us about a lower price?

Personal Branding is sales: It’s a book one carries around as a reference, like a dictionary. That is ted you should read this book. Or rather, have it find you. Against every bone in my body, I’m leaving it unfinished. Become known as a resource, not a salesperson.

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About what the competition is offering? Maybe I’m not the right guy for books such as this, but its just unprofessional. First, Gitomer included a built in ribbon bookmark- which I adore.

Although targeting sales, Gitomer book applies to those in both the business world and everyday life. Tell funny story to demonstrate point. Dec 13, Rihab Harmessi rated it it was amazing. I think this book is a great kick in the pants for anyone who thinks that t Mr. Especially if you’re like me, learning the art of sales in the second half of my life – had I been smart, I would’ve learned how to sell while I was in college.

Filled with more than a dozen principles of sales greatness, as well as numerous lists and attack plans for dealing with difficult customers, The Little Red Book of Selling offers the answers to just about every sales question a salesperson could ask, and provides the firsthand experiences and positive enthusiasm to drive them home with vitality and optimism.

Bard Press; 1st edition September 25, Language: What’s your biggest fear? This is how it’s done. It is very motivational. Knowledge is power and having good answers to the hard questions is often the difference between making a sale and going home empty handed.

This review has been hidden because it contains spoilers.