Industries follow distinctive change trajectories. Anita M. McGahan Industries evolve along four distinct trajectories—radical, progressive, creative, and. Download Citation on ResearchGate | How Industries Evolve | Firms can improve their performance by tailoring Anita M. McGahan. Abstract. Anita M. McGahan argues that great companies fail to profit from investments in innovation when they break their industries’ rules for how change can take hold.

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Anita Marie Published Boston, Mass.

Summary of the Trajectories of Industry Change (McGahan). Abstract

Industries — Technological innovations — Economic aspects. Summary “In How Industries Evolve, McGahan convincingly shows that while industries sometimes seem to change overnight, they actually evolve in predictable stages across decades.


Executives can learn to identify the implications of change far in advance – and align their strategies in a way that vastly improves their chances for superior performance. This book provides a model for determining which trajectory your industry is on, and identifies the boundaries that govern successful strategy for each trajectory.

Contents Introduction and overview The four trajectories of industry evolution How change unfolds on each trajectory Assessing the nature and stage of evolution in an individual industry Conforming to the rules of change within an industry Creating a business-unit strategy that exploits the opportunities in industry evolution Diversifying across businesses to capitalize on industry evolution Epilogue.

Includes bibliographical references p.

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