Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. Public Relations for Marketing Management. Jefkins, Frank, BSc(Econ), BA( Hons), MCAM, FIPR, MInstM, MAIE, ABC How PR Differs from Advertising. Public Relations: Made Simple by Frank Jefkins. Read online, or download in secure PDF format.

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Comments and reviews What are comments? Writing reports and proposals.

Open to the public ; HD Includes bibliographical references and index. Return to Book Page.

Public Relations

The factors that influence public expectations of public relations are presented in detail. Felix Mwichigi rated it pubic was amazing Jan 25, University of Technology Sydney. In-house public relations departments and public relations consultancies. Apr 27, Lunnaby rated it liked it. Borchardt Library, Melbourne Bundoora Campus.

Aug 01, Dhilla Febriana added it. Open to the public Book English Show 0 more libraries It also reviews the types of defamation like slander and libel. Political and parliamentary public relations. This jsfkins location in South Australia: Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product.


A section of the book enumerates the characteristics of an effective PR practitioner. University of Canberra Library. The University of Melbourne Library.

View online Borrow Buy Freely available Show 0 more links Open to the public. Lethibella The organization and its publics.

Public Relations: Made Simple – Frank Jefkins – Google Books

Managing planned public relations programmes. Special Areas of Public Relations. Language English View all editions Prev Next edition 1 of 3. Abutu Paul rated it it was amazing Oct 19, The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing. Kuku Transcendent Mimshack rated it it was ok Jul 22, The jefjins of communication Pt. These 6 locations in Victoria: Organizing public relations functions and events.

Open to the public Book English Victoria University. Deborah rated it really liked it Jun 26, The book provides a comprehensive discussion of the common and statute law affecting public relations. Just a moment while we sign you in to your Goodreads account.


Seminars, meetings and conferences. Rosemary Smith rated it really liked it Apr 25, To ask other readers questions about Public Relationsplease sign up. Lists with This Book. Angghi rated it it was amazing Oct 12, How many copies would you like to buy?

Lilya rated it really liked it May 13, Set up My libraries How do I set up “My libraries”? This hugely successful book has been thoroughly revised to ensure its reputation as a foremost treatment of this lively lublic and its compliance with the latest LCCI, CAM and CIM syllabuses. Tags What are tags? The book provides a comprehensive discussion of the common and statute law affecting public relations. To include a comma in your tag, surround the tag with double quotes.